For five years, Lu­o­va Me­dia has used Any­graaf’s Neo, AProf­it and CProf­it sys­tems op­er­at­ing as a SaaS ser­vice host­ed in Any­graaf’s Da­ta Cen­ter to pub­lish the Kuukke­li mag­a­zine and they have im­ple­ment­ed on­line ser­vices us­ing Any­graaf’s NeoDi­rect pub­lish­ing plat­form. 

 All new print pub­li­ca­tion and web­sites will be de­ployed on the cur­rent Any­graaf sys­tems used by Lu­o­va Me­dia. The ac­qui­si­tion will re­sult in Lu­o­va pub­lish­ing the six-times-a-year trav­el mag­a­zine, Levin Sanomat and the twice-a-year Eng­lish-lan­guage Levi Times. Levin Sanomat Ky mag­a­zines will be trans­ferred to Lu­o­va as of Jan­u­ary 1. Levin Sanomia has been pub­lished since 2004. Veikko Erkkilä has been the pub­lish­er and ed­i­tor-in-chief of the mag­a­zine since the be­gin­ning. In ad­di­tion to Kuukke­li .

The field is not easy, but our strength is lo­cal­i­ty and tourism know-how. It is re­al­ly in­ter­est­ing to work in three very dif­fer­ent tourist ar­eas in the fu­ture, Renko is hap­py. Ac­cord­ing to Veikko Erkkilä, Levin Sanomat pub­lish­ing will con­tin­ue in the same way as be­fore, that is, based on the ex­per­tise of a pri­vate pub­lish­er.

 Lu­o­va Me­dia Oy pub­lish­es the Eng­lish-lan­guage Yl­läs Times mag­a­zine and the new Savu mag­a­zine pub­lished in Muo­nio. The pi­lot is­sue of Savu (Smoke) mag­a­zine was pub­lished on De­cem­ber 2. Satu Renko is the ed­i­tor-in-chief of Lu­o­va Me­dia's trav­el mag­a­zines. - There are very few sim­i­lar en­tre­pre­neur-dri­ven news­pa­pers in Fin­land.

“It's a dif­fi­cult field, but our strength is lo­cal­i­ty and tourism know-how. It is re­al­ly in­ter­est­ing to work in three very dif­fer­ent tourist ar­eas in the fu­ture,” said a hap­py Renko. Ac­cord­ing to Veikko Erkkilä, Levin Sanomat pub­lish­ing will con­tin­ue as it has in the past. They will re­ly on the ex­per­tise of a pri­vate pub­lish­er.

 “In to­day's pub­lish­ing in­dus­try, it is rare that one per­son is re­spon­si­ble for the pub­lish­ing strat­e­gy, cus­tomer ser­vice, mar­ket­ing, de­liv­ery and pho­tog­ra­phy, as well as the tech­ni­cal pro­duc­tion stages of print, ePa­per and dig­i­tal, and knows the soft­ware re­quire­ments of the graph­ic in­dus­try. Even in a pri­vate com­pa­ny, tasks and ex­per­tise are shared among sev­er­al peo­ple, the en­tre­pre­neur's know-how is a pre­req­ui­site for suc­cess. Satu Ren­go has know-how and a pas­sion­ate ap­proach to work. Mak­ing Levi Sano­mi and The Levi Times con­tin­ues with good ex­per­tise and feel­ing," says Erkkilä.